D2C Sales & Marketing Specialist

Cottage Door Press is a young, dynamic, and award-winning children’s publisher located in Rolling Meadows, IL. Our focus is on bringing high-quality, educational and engaging content to the littlest readers, while motivating parents and caregivers to read aloud from birth in support of our “reading is learning” philosophy. Our fast-growing press is seeking a Direct to Consumer Sales & Marketing Specialist to join our new D2C team.

 Job Overview

The D2C Sales & Marketing Specialist will work within the D2C team and in conjunction with our corporate marketing department to develop the Marketing, Reporting, Merchandising and Content Management aspects for our eCommerce site(s) to deliver an excellent customer experience across business initiatives.

Specific Responsibilities

  • Implement Email marketing strategies for eCommerce site(s) to drive revenue and brand growth

  • Build and monitor eCommerce marketing and content calendars

  • Leverage content for promotion and on-site engagement

  • Design, create and execute data driven tests and campaigns

  • Create dashboards with analytical reports on marketing effectiveness and present actionable insights and recommendations based on data results

  • Analyze sales and customer interaction data to suggest and create merchandising tactics and sales opportunities.

  • Collaborate with the customer service team to monitor customer reviews and implement improvements as needed

  • Assist in the set up and maintenance of of third party apps/integrations

Required Skills & Experience

  • 2-4 years of experience working in eCommerce D2C Sales and Marketing (experience in marketing agencies is a major plus)

  • Experience with Shopify and/or Klaviyo a plus.

  • Experience in D2C advertising platforms and analytical tools including Google and Facebook

    Analytics.

  • Understanding of inbound data and analytics, and the ability to translate reporting insights into actionable plans.

  • Experience working with a cross functional team to design custom product offerings, landing pages, and Facebook Ads to optimize results.

  • Hands-on approach with exceptional attention to detail, follow-through, and superior organizational skills.

  • Exceptional interpersonal skills with the ability to communicate effectively at all levels and with different audiences.

  • College degree with major in business, marketing, data science or related fields

 

 

D2C Sales & Marketing Specialist | Cottage Door Press, LLC ...